Cwynire

New Media for Entrepreneurs

2010-05-21T17:54:00.026+08:00

Sorry, this article has been moved to http://my1stopblog.blogspot.com/2010/06/new-media-for-entrepreneur_03.html.

Why Web Statistics Are Important for Your Online Business: Part II

2009-05-26T15:51:00.016+08:00

Sorry, this article has been moved to http://my1stopblog.blogspot.com/2010/06/why-web-statistics-are-important-for_8871.html.

Why Web Statistics Are Important for Your Online Business: Part I

2009-05-25T15:57:00.015+08:00

Sorry, this article has been moved to http://my1stopblog.blogspot.com/2010/06/why-web-statistics-are-important-for_449.html.

How To Increase Your My1Stop E-Store's Online Sales

2009-03-24T16:21:00.010+08:00

This is an English translation & updated version of my older post, due to request. For a Bahasa Melayu version/ older version) of this post, go HERE.

Many sellers have approached me with the above question … The fact is, there are e-stores which make higher sales than others. When I say 'sales', I'm actually referring to online sales via My1Stop system, because My1Stop is only able to track these sales (unless seller or buyer CC to us their private/direct orders). For sellers who fail to make sales as they hoped, they would wonder … what went wrong? To assist My1Stop sellers, I have made some research into this by observing the different strategies and statistics of top selling e-stores. So carry on reading this article for the keys to having a successful My1Stop e-store …

When sales aren't as expected, some sellers even blame My1Stop for not driving in customers to them. In reality, product sales & promotion lies on the shoulders of the sellers themselves. Picture this ... if you open a physical store in a real shopping mall, and merely wait for customers to drop by your store ... you can bet that out of the many mall visitors, you will only get a small number of them visiting your store. You can anticipate that the scenario would be the opposite i.e better crowd of visitors, if you dynamically promote your physical store by handing out fliers to passer-bys and hanging promotional banners at strategic places.

You just can't blame Mid Valley Mega Mall for your store's poor sales, can you? Bottomline is ... you got to reach out to your customers as you may not be the only seller selling the particular product you are selling, let alone the only e-store in My1Stop. People will not buy your product if they are not even aware that you are actually selling it. If you can't even get a huge crowd to visit your store, what are the chances of making sales (normally, only 10% of total potential customers actually become buyers). It is unfair to think that the sales you make fully reflects the crowd the shopping mall gets. Try visiting other e-stores (especially the Featured E-Stores e.g. e-farmasi, MyIKEA2U, DNS E-STORE, Qasseh-Design Shop) and check out their stats - you'll get what I mean.

Internet is not only about borderless market, more importantly, it enables dynamic web applications to ease your activities at minimal cost. So don't sleep your way through your online business, but be a real business person and put to practice all the typical business DO's and avoid the DON'TS. So what if there are millions of internet users out there? You can't expect or force any of them to buy your product. They've got their own minds, preferences, their own online activities.

Realizing this, My1Stop showers our sellers with useful online tools to assist you in your online business, from e-store shopping cart system that supports online payment (credit card & online banking), easy to use online catalog manager, order manager, online marketing tools like Plug-In Catalog and Catalog Template, to product and e-store statistics. My1Stop e-stores comes from FREE to only RM180 per YEAR. Sooo affordable. What My1Stop wants in return is for every seller to make full use of the e-store features provided. There is no point in claiming to own/rent a store, but you sell like a shopless seller ... when you have a crowd to pull, but you sleep in your own store ... when you have a My1Stop e-store, but you sell like you would in any other virtual platforms that do not provide these dynamic tools!

E-STORE SUCCESS FACTORS

External Factors:

Good product quality

Good demand in product - unique products & products not in abundance/ hard to get offline sell better online

Good/Reasonable price (including delivery & packaging)

Good after-sales service

Good luck ... :)

Internal Factors:

Use/upload attractive/appealing product photos ... enough to increase the probability of visitors clicking on them. The size should not be too small for viewing satisfaction nor too big for fast loading time. The photo has to be of the actual product or at least very related so that your customers do not feel cheated.

Provide comprehensive item description - complete with sizes/colors available, testimony, photos of the product in various angles, video if applicable. the more information you give your customers, the more they are aware of what they are about to purchase & the better potential they have in making an actual purchase.

If you have a physical store … use your My1Stop e-store as a credit card terminal for your physical store customers to pay using credit card. Just open a PC or laptop at your store counter! Isn't this a much cheaper option for a credit card payment solution for your customers?

Send e-mails of your e-store catalog periodically - use My1Stop Catalog Template for an organised display of your products, complete with photos and links to purchase online). No more uploading individual product photo attachments and sending lengthy promotional emails that often get deleted before getting read. Find out more about Email Marketing strategies HERE.

Attach your e-store link in your signature/footer of emails, forums posts, etc… some sellers even put their e-store links in business cards and fliers!

If you have your own website or blog, display your e-store catalog dynamically there by using My1Stop Plug-in Catalog. Changes to your catalog will reflect in real-time.

Do check your e-store stats to know more about your e-store visitors. Unlike with your brick-&-mortar store, whereby you can see with your own eyes, customers coming into the store ... in an online store ... you don't get a clue unless you have access to the web statistics of your e-store - My1Stop plugs in reliable and comprehensive e-store stats to every featured e-store complete with email reports, while the free package sellers get a unique visitor counter (you will be able to explore the numbers you get once you upgrade to featured e-store). The stats can tell you wonders! I will write a special post on the importance of web stats soon :)

Use your e-store message board to communicate with your customers. The message board acts as a knowledge bank to other customers as more and more questions and feedback are posted. More importantly, it gives your customers the impression that YOU DO EXIST. Some 'human touch' is still needed even in the virtual world. In fact, one of the major hindrance of online business success is uncertainty - so counter this by responding promptly to your customers inquiries & posting latest news & offers!

Drop by your own store as frequent as possible! Goodness, please check your email if you even want to do business online! Login to your e-store and check out what's there, what's not. There have been cases whereby sellers actually receive online orders but responded only a little too late, customers start complaining and flee. Some customers ordered online, online to find out later that the product is no more available! Let's save everyone the trouble ... !

All in all ... when you decide to open an e-store at My1Stop, you should explore all the features that have been provided for you. It would be a waste to not fully utilize these features, and only complaining why you are not making sales as you had expected. Selling online is not far different from selling in the physical world. Bottom line is you are a seller ... so uphold & practice the common business ethics in the virtual world as you should in the real world.

Good luck to all My1Stop sellers & may your online business soar! :)

My1Stop Co-Founder Turns 29!

2009-02-16T18:31:00.008+08:00

Yesterday (15 Feb 2009), My1Stop Crews and some of our family members celebrated one of My1Stop's Co-Founder's birthday a.k.a. BOSS. I personally believe that he was touched by especially the 'My1Stop Cake' we had. The cake was beautifully decorated by one of My1Stop's Fan (FB Page), Shanti Faridah. Good job! And on behalf of the birthday boss, a thousand thank yous to those who have helped put up yesterday's humble but beautiful little celebration.

I am grateful to the new team members of My1Stop who have shown great enthusiasm and dedication to My1Stop. I am also happy with the close relationship we have with one another and the attachment each one has shown to My1Stop. I can see how My1Stop has become apart of every My1Stop Crew, and thus, I have confidence that together, we can grow this once a newborn baby, now walking, and soon to run and climb and fly ...

Here I'm pleased to share some teamwork quotes - may these inspire us all ...

"Teamwork is the fuel that allows common people to attain uncommon results." - Andrew Carnegie

"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work." - Vince Lombardi

"Coming together is a beginning. Keeping together is progress. Working together is success." - Henry Ford

"Talent wins games, but teamwork and intelligence wins championships." - Michael Jordan

"None of us is as smart as all of us." - Ken Blanchard

"No one can whistle a symphony. It takes an orchestra to play it." - H.E. Luccock

"It is literally true that you can succeed best and quickest by helping others to succeed." - Napoleon Hill

"No matter what accomplishments you make, somebody helped you." - Althea Gibson

"The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime." - Babe Ruth

"Working together, ordinary people can perform extraordinary feats. They can lift things a little higher, a little farther, ..." - Author Unknown

"People have been known to achieve more as a result of working with others than against them." - Dr. Allan Fromme

"Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has." - Margaret Mead

T ogether
E veryone
A chieves
M ore
- Author Unknown

Generating Income Through My1Stop

2009-02-05T10:12:00.050+08:00

With any income generation program, it is important to be frank & genuine. For muslims in particular, syariah compliance must be taken into consideration. Nobody wants 'haram' income! I know I don't coz I have children to feed, those who I pray for day & night to become great, successful khalifahs.

IN A NUTSHELL ...

So what about My1Stop Affiliate Program? Just as it claims itself ... IT IS SIMPLE & REWARDING.

It is not an MLM but rather you become an agent & resell My1Stop featured e-store packages. No 2nd, 3rd, level whatsoever ... NO time limit, NO pairing. My1Stop simply wants to reward you for your efforts in successfully helping to sell the e-store packages by sharing with you a percentage of the e-store rental income. The commission may reach up to 60% - that's a pretty high commission percentage for an Affiliate Program!

With this program, My1Stop offer ALL members, from those holding a FREE customer account, to those holding a seller account (from FREE to paid), a chance at getting a commission for selling My1Stop paid packages. And if you only managed to get people who register for FREE membership (customer or Startup seller) ... not to worry ... once they realize the immense benefits of My1Stop paid packages (Enterprise or Business package) and decide to upgrade ... YOU WILL GET YOUR COMMISSION ... even if the upgrade takes place 2 years later!

It’s a fact most net surfers already know – EVERYONE LOVES FREEBIES & EVERYONE ENJOYS A GOOD REWARD. In summary, we want to gain so much at really no cost at all. Cheesy, but that’s a fact :) So with My1Stop Affiliate Program … you can achieve both – the program participation fee is from ZERO & if you successfully sell a featured e-store package, you get 20% commission. Ready to get higher commission? Then upgrade your account to Enterprise or Business package for commission rate at 40% & 60% respectively!

I got this from the website:
Imagine, with a Business Package, when you email your link to 200 friends and relatives, if even only 10% responded with a purchase (6% of them grabs the Enterprise package, while 4% grabs the Business package) -- that is already 12 x (60% of 150) + 8 x (60% of 300) = RM2,520 in your bank without breaking a sweat or even leaving your desk!

WHAT DO YOU GET?

Register for FREE ...

Generate income: commission rate is 20%
Market/advertise on the internet: Basic e-store to advertise/sell up to 10 items, with shopping cart/online payment system, marketing tools & more

Register for Enterprise package ...

Generate income: commission rate is 40%
Market/advertise on the internet: Standard e-store to advertise/sell up to 100 items, with shopping cart/online payment system, marketing tools, FREE Ad & much more

Register for Business package ...

Generate income: commission rate is 60%
Market/advertise on the internet: Enhanced e-store to advertise/sell up to 200 items, with shopping cart/online payment system, marketing tools, FREE Ad & so much more

HOW TO RESELL MY1STOP FEATURED E-STORE PACKAGES?

Simple ... register an account with My1Stop, then grab YOUR RESELLER TOOLS HERE to assist you.

Let me briefly explain about the tools ..

Tool #1: Landing Page

Your landing page is a Webpage that you need to promote to others. Your URL would be http://my1stop.com.my/{your_username}/ ...

It contains description about My1Stop E-Store Packages, Affiliate Program, online commission calculator, a webmail that directs to your email & such.

Every link on your affiliate page will carry your referal ID so that anyone who enters My1Stop Virtual Shopping Mall from your page will be detected as your potential referee. A following registration will list them as your referee with an alert mail sent to you.

Tool #2: Plug-in Catalog Widget

Just copy the widget code provided specifically for you HERE and paste the code into your blog or website source code!
The guide can be found here: http://www.my1stop.com.my/v1/demo-plugin.php

Customizations can be made as follows to suit your blog display/preference e.g. how many products to display, how many columns, display all sellers products or only your own.

Now that you’ve got the products catalog displayed on your website/blog … any visitor who clicks on any of the products will be detected by My1Stop as arriving from your referral ID. If they end up signing up for a paid package … you’ll get your portion of the rental income! And what was the cost of cutting & pasting the code into your blog … NONE! … and the catalog also serves you well as a good update of the latest products at My1Stop (for customers) OR a good display of your own e-store catalog (for sellers). Nothing to lose, really.

BONUS! ...

If you have used My1Stop widget in your website or blog, My1Stop will publish and promote your URL at My1Stop Virtual Shopping Mall & in our newsletters time to time! Check out My1Stop current list of Affiliates: HERE

If you have used the widget, tell My1Stop [ HERE ]

So what if you have no blog or website of your own? Using Wordpress-hosted blog and can't get your catalog displayed? Here’s the solution …

Tool #3: Catalog Template

Just copy the template provided specifically for you at HERE and paste the code into your email messages or blog/forum/Group postings!

Similar to the widget, now you can customize the Template as well! If you intend to seriously resell our featured e-store packages, you might want to 'check' the 'include wordings to resell featured e-store packages for commission' checkbox to assist you in reselling. The guide can be found here: http://www.my1stop.com.my/v1/demo-template.php

It works the same way whereby every product photo & name produced comes with a link that contains your referral ID for our tracking system. The only difference with the widget is that this template does not update itself in realtime – what you copy & paste, is what you will get & it stays that way … just like copying & pasting any other image and text on the web.

So those are the reseller tools provided for you to assist you in your reselling efforts,

Of course, if you claim yourself to be a more vigorous & dynamic money-seeker, you can always turn back to direct or offline reselling techniques for a more human touch i.e. directly communicate with & convince your prospects. But don't forget to get them to register online via your referral ID link which can be done in 3 ways:

Ask them to click on any of the links in your widget
Ask them to click on any of the links in the catalog generated by your template
Ask them to go straight to your affiliate landing page & click the register button ... the link would be something like http://my1stop.com.my/v1/?ref={your_refID} (

If they have problems going online immediately, just mail us their details and upon their full payment of the featured e-store rental, we will activate their e-store and reward you.

The more effort you put into a task … the more it will reward you! Put in more effort & get bigger potential at being rewarded, put in least effort & still have a good shot at being rewarded … or do nothing & SURELY get nothing! Try advertising your affiliate landing page link at Facebook, MySpace, through ad programs like Google Adwords, anywhere where the crowd may find you. You'll see the effect!

Why let the people around you find out about My1Stop by themselves while you get NOTHING ...

Introduce them to My1Stop before someone else does and they get the reward!

Not yet a My1Stop member? Register a My1Stop account NOW

Bagaimana untuk Meningkatkan Jualan Anda Menerusi Kedai Anda di My1Stop

2009-01-08T18:37:00.026+08:00

Maaf, artikel ini telah dipindahkan ke http://my1stopblog.blogspot.com/2010/06/bagaimana-untuk-meningkatkan-jualan_03.html di My1Stop.my Blog.

Pemasaran Email (Email Marketing)

2008-10-24T12:14:00.019+08:00

Lama sungguh sejak kali terakhir dapat membuat posting di sini. Projek demi projek, dan setiap satunya dengan nota klien, "ASAP" … kini masuk musim menuai pula :). Selepas berjaya mengawal ketagihan Facebook, sampai masanya saya tunaikan janji untuk membuat posting yang berguna di blog ni. Bergunalah hendaknya. Kita bicara mengenai Pemasaran E-mel (E-mail Marketing) … saya cuba mergekan hasil research saya dengan pengalaman email marketing saya sendiri.

Umumnya, pemasaran e-mel merupakan aktiviti menghantar email dengan objektif perniagaan seperti mengiklankan produk dan servis, mengukuhkan hubungan niaga, membina rangkaian niaga baru, meningkatkan reputasi perniagaan, dan menambah keuntungan selaku pihak ketiga.

Jika anda search ‘e-mail marketing’, maka bersepahlah di dalam senarai carian anda akan tawaran perkhidmatan e-mail marketing software, e-mail harvesting & hunting, e-mail bank. Pakej-pakej sebegini menawarkan anda kemampuan menghantar e-mel secara mass kepada beribu-ribu alamat e-mel dengan langkah mudah. Disebabkan servis-servis sebeginilah, saya sendiri menerima e-mel yang menawarkan perkhidmatan membuat laman web sedangkan saya sendiri menawarkan perkhidmatan yang sama. Pendek kata … saya bukan target market peniaga ini tetapi tetap mendapat email ini. Apabila penerima merasakan tidak mahukan email yang diterima, tetapi tetpa menerimanya, malah secara periodik … ianya mudah saja dilabel sebagai SPAM. Dan anda tidak mahu diri anda dilabel sebagai SPAMMER!

Saya percaya bahawa walaupun berniaga di alam maya, kita seharusnya menjaga reputasi kita dan berpegang pada etika perniagaan yang betul. Terus-terang, saya tiada masalah dengan penghantaran e-mel yang bertujuan komersil, bukan sekadar menghalalkannya kerana saya sendiri melakukannya tetapi kerana ia sekadar salah satu kaedah pemasaran. Tidak perlulah kita menafikan hak peniaga untuk membuat pengiklanan mereka melalui e-mel, sepertimana kita tidak patut meronyokkan kertas risalah sebelum sempat membacanya. Baca sikit pun jadilah – hormat sikit usaha orang, ye dak. Jadi, apa yang penting untuk peniaga ialah pastikan cara kita membuat pemasaran tidak sampai ke tahap mengganggu ketenteraman potential customer kita. Padahnya nanti, reputasi kita balik yang terjejas dan objektif kita jauh sekali kesampaian. Oleh itu, perancangan kandungan, layout, dan rekabentuk email, juga sekerap mana dan bila anda hantar email/newsletter anda AMAT penting.

Sistem Newsletter untuk Uruskan Mass Mailing

Oleh kerana saya adalah seorang programmer, saya membina sendiri program newsletter e-mel yang membolehkan saya compose e-mel HTML/Text, pilih template design (yang juga saya sendiri design), preview, hantar kepada semua/kumpulan tertentu/individu tertentu, edit, dan urus senarai pelanggan newsletter. Semua alamat email di dalam bank pelanggan newsletter diambil hasil persetujuan empunya e-mel semasa pendaftaran My1Stop.my, dan mereka mempunyai pilihan untuk unsubscribe bila-bila masa. Penggunaan sistem newsletter seperti ini menjimatkan masa utnuk perniagaan seperti My1Stop.my yang perlu menghantar email produk-produk terkini dan berita terkini secara periodik. Penghantaran newsletter secara periodik juga merupakan strategi perniagaan yang baik bagi memastikan inagatan pelanggan terhadap perniagaan kita sentiasa segar dan memastikan hit laman web kita maintain, jika tidak meningkat sekalipun.

Jika tidak mempunyai sistem newsletter seperti saya pun tak mengapa, tapi pastikan anda merancang rekabentuk dan kandungan e-mel anda, dan hantar email secara periodic (yang tidak mengganggu/terlalu kerap). Berikut ialah tips ringkas rekabentuk pemasaran e-mel / kandungan e-mel hasil penemuan daripada pengalaman pemasaran e-mel saya sendiri, juga dari pembacaan dari entrepreneur.com dan emailexperience.org:

Tip 1: Letakkan logo anda di tempat yang sama. Letakkan logo, alamat/no.telefon, URL di tempat yang sama di dalam e-mel anda setiap kali. Elok juga menggunakan template design untuk header/footer anda. Jika anda menggunakan sistem newsletter seperti saya, saya hanya perlu rangka layout kandungan e-emel saya dan ia akan dimuatkan ke dalam pilihan design e-mel saya dengan mudah, seperti memasukkan gambar ke dalam picture frame.

Contoh penggunaan design newsletter email:

Contoh Newsletter

Tip 2: Jangan lupa preview pane  E-mel seperi Yahoo mempunyai preview pane untuk pembaca preview dahulu email sebelum membukanya untuk membaca penuh. Jadi pastikan kandungan penting termasuk logo dan URL berada di ruangan atas & boleh dilihat di dalam preview.

Tip 3: Bermain dengan warna  Gunakan warna-warna korporat/brand anda. Jika belum ada identiti korporat - cipta satu sekarang. Bermain dengan warna untuk email anda kelihatan menarik - striking biar sesuai, bukan menyakitkan mata. Adalah satu gangguang apabila setiap perenggan teks anda dihighlight kuning! Tulisan pula merah, biru dan hijau … akhir sekali mata jadi kelabu dan semua warna-warni anda jd greyscale … cam nonton filem hitam-putih! Penggunaan warna seharusnya lebih professional, untuk mengelakkan email anda daripada digelar sebagai dog’s breakfast, yang akhirnya akan dicampak ke dalam Trash Folder.

Tip 4: Hadkan jenis font yang digunakan  Sebagaman rule-of-thumb dalam membuat design newsletter, brochure, dsb … kandungan email anda juga seharusnya menggunakan font secara pengulangan – font yang sama untuk title, font yang sama untuk subtitle, dan font yang sama untuk penerangan. Gunakanlah font-font asas yang biasanya terdapat pada computer kebanyak orang seperti Arial, Times New Roman atau Verdana. Tak guna syok sendiri sedangkan akhirnya lain yang orang lihat.

Tip 5: Pastikan maksud email jelas dan ringkas  Berikan tajuk dan sub-tajuk yang terus menyatakan kandungan utama anda. Berikan penjelasan ringkas dan link kepada maklumat lanjut pada laman web, jika ada.

Tip 6: Pilih gambar yang berkaitan saja  Elok juga elakkan langsung penggunaan gambar-gambar ‘mat salleh’ bagi e-mel yang ditujukan kepada orang Malaysia kita kerana ia tidak mewakili peniaga mahupun pelanggan, dan kerap memberi gambaran bahawa anda menggunakan template dengan malas sekali.

Tip 7: Kurangkan teks di dalam bentuk imej  Bagi saya, kurangkan saja penggunaan teks sebagai sebahagian daripada imej/gambar/design email anda, terutama teks-teks penting. Ini kerana sistem email biasanya menyekat imej terlebih dahulu sehingga pembaca benarkan paparan imej … jadi agak rugi jika maklumat penting tidak kelihatan di peringkat awal. Ia mungkin tak dibaca langsung!

Tip 8: 'white space' ialah sahabat anda Ruangan putih/kosong memberi focus kepada segmen2 email anda, juga mengasingkan kandungan daripada elemen design, jadi lebih mudah dibaca.

Tip 9: Pastikan ia ringkas!  "Less is more" – biasa dengar? Kerana e-mel yang diterima seseorang cukup banyak sehari, jadi email yang panjang lebar biasanya diabaikan saja.

Tip 10: Elakkan penggunaan $$$ di dalam subjek  Bijak bermain kata-kata. Elakkan menggunakan kata-kata seperti 'buat duit di dalam tidur', 'jana ribuan di dalam seminit', 'jana 4 angka tanpa perlu bekerja' ... kerana selain ia kelihatan murah, ia memberi gambaran bahawa ada sesuatu fishy tentang perniagaan anda - mana boleh buat duit tanpa usaha! Mungkin maksud anda, 'kurang kerja' ... tapi dengan overshoot melalui kata-kata seperti 'tak perlu bekerja', anda membuatkan orang musykil dan pesimistik dengan perniagaan anda. Kerap anda akan dikaitkan dengan perniagaan berundur penipuan dan akan diabaikan begitu sahaja. Reputasi anda juga terjejas. Jika perniagaan anda memang berkaitan memungut kekayaan dengan cara yang tidak jujur - bertaubatlah! Perniagaan yang tidak telus satu hari nanti akan kantoi juga. Duit yang telah dipungut pula tak halal dan cepat habis kerana tidak berkat!

Tip 11: Elakkan membuat pemasaran e-mel semasa hari perayaan  Di Malaysia terutamanya, kebanyakan pengguna internet menggunakan internet di pejabat. Pada hari perayaan, mereka bukan saja cuti untuk hari-hari selepas itu, malah email anda akan hanya menerima 'away message'. Tak terlayan kalau banyak sangat.

Tip 12: Elakkan menghantar email terlalu kerap  E-mel berguna sekalipun, jika terlalu kerap akan menyebabkan pembaca delete tanpa membacanya. Lebih teruk jika mereka label terus sebagai SPAM. Perlu diingat, hasil capaian bagi pemasaran email bukanlah yang paling tinggi (berbanding kedah pemasaran lain). Namun begitu, ia masih berkesan, jadi mengapa tidak menggunakannya. "The golden rule in email marketing is, respect your subscribers—by only sending welcome, relevant and timely messages. They will reward you with higher response rates and lower ISP complaint rates." - http://www.emailexperience.org

INFO MENARIK @ http://www.emailexperience.org

What factors affect my inbox deliverability rate?
Nearly 20% of permission-based email gets blocked or filtered by ISPs and corporate system administrators. Whether email is sent in-house or through an ESP, non-delivery erodes response rates and program effectiveness. The key factors that ISPs and other receivers use are: complaints (subscribers who click on the “report spam” button), poor bounce management, blacklists, spam traps, infrastructure, volume/frequency, content and sending constancy.

How much does it cost to buy an email list?
Too much, no matter what the price. NEVER buy an email list. Lists that are available for purchase are full of dead addresses and “honey pots” that ISPs use to identify spammers. Sending to a bought list is a surefire way to get blacklisted by ISPs. However, renting lists from reputable vendors is a viable option.

Why do people unsubscribe?
People unsubscribe for a variety of reasons but the two main ones, according to JupiterResearch, are that the content is irrelevant and that email is sent too often, with 53% and 40% of respondents giving those as reasons for unsubscribing, respectively. Creating a subscription preference center where subscribers can indicate how often they’d like to receive emails and what topics they’re interested in is a great way to lower your opt-out rate. People may also unsubscribe because their email address is changing, so make sure that you give your subscribers an opportunity to update their address.

My1Stop - lagi laman web seperti eBay & Lelong ... FIKIRKAN SEMULA!

2008-06-12T16:38:00.002+08:00

Salam.

Kali ini saya ingin menulis serba sedikit mengenai baby saya, My1Stop Virtual Shopping Mall.

Baby ini dilahirkan pada tahun 2006, di dalam kemelut keluarga Carwin sedang tercari-cari halatuju perniagaan keluarga yang baru dibina. Diilhamkan hubby, ia berkonsepkan kompleks membeli-belah (seperti Mega Mall & Billion), ia menyediakan ruang niaga versi maya kepada peniaga-peniaga yang ingin menjual produk di internet secara mudah, sistematik, dan murah. My1Stop telah 'dibesarkan' oleh si ibu muda BERSAMA 4 orang anak-anak kecilnya - Suatu pengalaman yang wajar diceritakan di dalam satu post khas untuknya. Sistem ini tidak dibina dengan open source software dari mana-mana, tetapi dihardcode dari sifar dan dinaiktaraf dari masa ke semasa, hingga menjadi kompleks membeli-belah maya seperti yang anda lihat dan gunakan hari ini.

Ya, ya ... ruang untuk berniaga secara percuma cukup banyak di internet. Jadi apa istimewanya memiliki e-store di My1Stop?

Istimewanya, memiliki e-store di My1Stop adalah umpama benar-benar memiliki kedai anda sendiri. Yang pasti ia bukan sekadar menempek gambar secara caca-merba, tetapi di dalam katalog yang tersusun dan boleh dibeli melalui sistem shopping cart & online payment (kad kredit & online banking). Lebih istimewa, peniaga dibekalkan dengan online reseller & marketing tools untuk peniaga mempromosi melalui internet produk-produk mereka dengan mudah sambil resell pakej My1Stop.

Ooo ... tempat jual-beli ... macam eBay lah ye? Pada dasarnya memang serupa, tapi tak sama. My1Stop 100% tiada lelongan & sistem, paparan dan tools juga berbeza. Sekuriti sistem pembayaran onlinenya amat reliable dan sistem shopping cart My1Stop yang unik membolehkan pelbagai jenis produk dengan kuantiti yang berbeza-beza boleh dibeli pelanggan di dalam satu resit. Sistem shopping cart My1Stop juga menerima voucher kredit. Online marketing tools My1Stop menjadikan usaha pemasaran online setiap peniaga amat mudah dan dinamik. Program Reseller My1Stop pula menjadikan setiap pelanggan sebagai kakitangan pemasaran setiap peniaga. Konsep teamwork & viral marketing ini yang antara lain membentuk My1Stop dan menjadikannya berbeza.

Kini paniaga amat bertuah, kerana My1Stop turut menawarkan pakej e-store PERCUMA kepada peniaga. Bayangkan memiliki e-store sendiri dengan kemampuan e-commerce tulen (online payment system) tanpa perlu keluar sebarang kos! Wahh! *Walaupun ada e-store percuma, pastinya ia tidak akan sama dengan pakej e-store berbayar kerana peniaga berbayar mendapat lebih eksklusiviti, lebih keistimewaan. Apa keistimewaannya, galilah sendiri jawapan yang lebih komprehensif di SINI.

Online marketing tools My1Stop yang dibekalkan termasuk:

Plug-in Katalog untuk memaparkan produk-produk peniaga di blog dan laman web sendiri (seperti yang anda lihat di bawah blog ini).
Template katalog untuk peniaga copy-paste ke dalam mesej forum atau email.

Kaedah pemasaran viral begitu murah tetapi efisien dan My1stop mengambil kesempatan ke atas kaedah pemasaran ini. Bukankah susah bergerak sendiri mencari pelanggan berbanding sama-sama mencari pelanggan untuk semua? *Di My1Stop, apabila setiap peniaga mempromosi produk masing-masing menggunakan online marketing tools My1Stop, mereka secara tidak langsung menarik lebih ramai bakal pelanggan kepada SEMUA peniaga dan juga My1Stop sendiri, & sambil berpeluang menerima komisyen (win-win situation). Usaha secara teamwork ini jauh meninggalkan usaha mana-mana peniaga secara solo, baik dari segi wang, tenaga mahupun keberkesanannya.

Walaupun My1Stop yang baru berusia 2 tahun ini belum lagi di dalam liga dinosaur jual-beli seperti Lelong & eBay, toddler ini sedang aktif membesar & mempelajari benda baru setiap hari. Dan pastinya ia ingin menjadi individu yang tersendiri dan tidak dibayangi para dinosaur!

* TIP online biz

- Harus bersedia membuat pelaburan untuk keuntungan yang lebih.

- Harus mahu berjaya bersama-sama, dan bukan berjaya sendirian.